The success of your business always depends on sales which depends on how much you advertise your business especially using print media. There are many forms of print media that can be used for promoting a business, namely: flyers, leaflets, brochures, business cards, posters, and booklets. If the right media is used and distributed properly, you can achieve very satisfactory results weather you are promoting a small or large business. However it is to be noted that the most effective way of designing and printing the flyer or leaflet must be taken into consideration.
One of the most cost effective print media for promoting your business is a flyer. They can be cheap to print especially if you are in the London area. And if you have that well thought about killer design the well get your potential customers attention then you will definitely get a good return on investment from printing flyers. Since there is a return on your investment in promoting your service, events, or products with flyer printing, then clearly this technique is scalable. So why not scale it to get even more profit. Here is a tip. Whatever quantity of flyer you print to test this method, the next time you print, double the quantity. Simply put, that will double your profit, making your flyer printing campaign more effective.
So since printing flyers and distributing them is very essential, it may worth considering how to use them in many different was depending on the type of business. Flyers can be used for advertising any type of events like night club events, church events, promoting the launch of a new service or product, or simply giving information your customers.
When designing the flyer, it is important the content be “clear, complete and concise”. A crowed or over technical flyer is more difficult to read than a simple one. Studies have been conducted that shows that if your customer doesn’t understand your marketing material, they may not trust you either. Therefore a well design flyer's content must be clear complete and concise, while the appreciate type and colours must be taken into consideration, depending on the business branding and the product or service that is being promoted ofcourse. After all a simple and clear image can be more easy and pleasing to the eyes and the brain that a complex one.
Another point worth mentioning is giving the customer an incentive to use the flyer will get you even more attention. Incentives such as “with this flyer get 20% off” will also give you an insight where are your customers from since they will ask for the discount. Hence you will be able to track the performance of the flyer. It is equally important to describe your product or service as best as you can at the same time putting enough information on the flyer that will tell the customer why is best for them to use your flyer and not go to your competitors or use a competing product or service.
So now that we have this beautiful well design and printed flyer. “Whats next?”, the customer asked. “Or how do a place an order?”, “Where are you located?”. These questions lead to the next important point when designing a flyer.
Never forget to put your contact details or tell the customer how to go about placing an order. Or else, the flyer is incomplete, and you may end up do so much damage to your brand than if you have never printed the flyer in the first place.
Paper Colour is a London based printing company. We are recognised as a Total Print Solution Provider, as we provide a vast assortment of integrated products incorporating design, lithographic and digital printing. We have over ten years of experience in printing and have managed to achieve an impeccable reputation over this period. Quality is guaranteed when using our service and we are constantly investing in new and exciting areas of the printing industry. .