The success of your business always depends on sales which depends on how much you advertise your business especially using print media. There are many forms of print media that can be used for promoting a business, namely: flyers, leaflets, brochures, business cards, posters, and booklets. If the right media is used and distributed properly, you can achieve very satisfactory results weather you are promoting a small or large business. However it is to be noted that the most effective way of designing and printing the flyer or leaflet must be taken into consideration.
A flyer also referred to as a flier, leaflet or even a circular or a handbill represents a paper advertisement prepared for large scale circulation, and generally propagated through emails or display in public venues.
Flyers could have several connotations for people, depending on the business they are engaged in. For example, some may use it as a medium to send religious, social or political communication. Others promote a product or a service, and some are used even in the form of airborne distributing leaflets as a psychosomatic tool in times of war or conflict. Flyers have been successfully utilised for distribution in political rallies, or to advertise events, concerts, festivals or what have you. An advantage in using flyers is its low cost and its effective use as a mass communication or marketing tool akin to small posters, pamphlets or postcards.
Creating beautifully printed flyers, brochures, or business cards doesn’t happen by chance, it involves selecting a design, and setting up the document just right. In the printing industry this involves setting the safe area, trim area, and in some cases … the bleed. Yes the bleed, but it’s not what you’re thinking.
If you're turning to a printing company to print up your presentation, flyers, or anything else, you're investing in professional services because you want the job done right. Fact is, however, not all printing companies provide high-quality and reliable services. There are always people and companies out there looking to cut corners and who simply can't be relied upon to produce the best quality work.
You read the title right, letterpress printing is back! Letterpress printing was one of the earliest methods of printing invented and revolutionized the world. This printing method uses movable block types and ink to press images and letters onto paper. Basically, blocks are made with letters or other shapes on it and dipped into ink. Paper is then pressed onto the block.
Designing content for print and for the web are two branches of graphic design that may appear similar at the outset. However on deeper inspection, obvious differences become apparent, and that’s why brilliant print designs may not be brilliant on the web and vice versa.
Paper Colour is a London based printing company. We are recognised as a Total Print Solution Provider, as we provide a vast assortment of integrated products incorporating design, lithographic and digital printing. We have over ten years of experience in printing and have managed to achieve an impeccable reputation over this period. Quality is guaranteed when using our service and we are constantly investing in new and exciting areas of the printing industry. .